There are great opportunities for foreign businesses to sell products to Worldwide customers via the WeChat store. Capture the growing E-commerce market in Worldwide and grow your sales!
Chinese use their phones to make purchases 50 times more than American consumers. This can be seen in the growing popularity of WeChat stores. The percent of WeChat users that have made purchases from WeChat stores has more than doubled from 15% in 2015 to 31% in 2016.
Social media is one of the most cost effective and popular marketing channels in China. You can generate noise around your and encourage sharing by producing quality content for users. It gives social media users a peek into what your company offers and a chance to interact with you or your staff as well.
KOLs can help build a sense of trust around your product. Having a KOL on your side can convince users regarding the benefits of your product and encourage trial purchases. This can work just like a testimonial and provides social proof for consumers regarding your brand.
Sources say that nearly 70% of wine in China is fake. Chinese consumers are looking for quality foreign goods that they can trust, and are turning to e-commerce to meet theses demands. Fancy Cellar has earned the trust of consumers by educating them on the nuances of wine and spirits. Fancy Cellar operates a successful WeChat shop that provides an easy and reliable platform for consumers to purchase legitimate brand name wines and spirits.
There is a huge demand for luxury goods in China, if a KOL is wearing your brand’s watch, chances are, a huge portion of their fan base will follow their lead. Bulgari took note of this and hired Kris Wu, a Chinese-born Canadian singer, actor, and model. With Kris’ influence Bulgari was able to build their brand image and significantly increase their sales in China.
With the combination of the Sanlu milk powder scandal in 2008, and the abolition of China’s one child policy, there’s more babies and even greater demand for reliable baby formula products. By launching an incredible WeChat campaign, Mead Johnson was able to engage with mothers around China and assure them of the safety of their baby formula “Enfagrow.”