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How to Engage China Market ?

How to Engage China Market ?

In the interest of marketing in China and in the light of the potential for further growth, it is crucial to begin to understand consumer attitudes toward key product placement variable to ensure effective communication strategies. Companies who wish to enter China require a deep understanding of how Chinese consumers engage with different kinds of media at each stage of the day toward a specific purchase decision. Marketing plans and capabilities must be able to adapt to the changing market.

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