In this way, the brands’, products’ or service providers ‘could post some contents and pictures on their own official account first, then pay KOLs to share their posts on the KOLs’ own account. This means using KOLs to help you spread your own voice and opinions. This works well on both Weibo and WeChat.
This way can be used to promote brands, products, services, campaigns and so on. The point is you need to select the right KOL who has the similar sense and level with what you want to promote in the market.
You could provide some gift cards or little gifts related to your business to your KOL, then your KOL could send these gifts to their selected fans as rewards. This action could raise the public interest and excitement about your products or brands. You could require them to create some giveaway campaigns on their social account and encourage their fans to take part in them. Normally, KOLs get paid by sponsored posts and giveaways separately. This might be because of the complex and extra time it takes them to advertise and promote giveaway promotions.
Product reviews could be useful products, services and brands. People normally like to check the reviews about what they are going to buy. If they read positive reviews, they will be more inclined to buy. Contact bloggers and give them a reason to post positive reviews about your business in order to efficiently start building your reputation.
This is a complicated marketing solution. You need to invite different KOLs to take part in the promotion and ask them to compete with each other. Brands could ask them to make original videos, comics or other creative things to join the contest. Then KOLs need their followers to vote for them in the competition. It could be an efficient way to attract new customers and connect to KOL fans. However, this marketing solution needs large budgets, and the price will be really expensive comparatively.