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Digital Ads

According to HubSpot Research, the most popular reasons why a person would use AdBlock are that ads are too annoying, intrusive and disruptive. This notion of annoying and intrusive ads likely plays a role in the subscription-based models as well. Fortunately, advertisers have developed ad formats and marketing strategies to combat this directly, something I have witnessed firsthand as the senior vice president of a multiplatform network...

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