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CoinMarketCap announced that it will launch two cryptocurrency benchmark indices on NasdaqGlobal Index Data Service, Bloomberg Terminal, Thomson Reuters Eikon and Börse Stuttgart. The news was revealed in a post on the crypto data firm’s blog, published on March 20. The two indices are calculated and administered by German index provider Solactive, the post notes. Per the announcement, the indices will cover the top 200 cryptocurrencies by market capitalization, one including Bitcoin (BTC) and one without it. The...

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Writing a press release that stands out among hundred & thousands of press releases can be a challenge. The frustration you get when realising your efforts placed were not published. In this digital era, there are huge changes in how you are supposed to write a proper press release. Follow these simple 7 techniques that will ensure your press releases to be published. Brief & Concise  Never...

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It can be slightly tricky if you have no experience in reading an ICO Whitepaper. The technical terms may seemed a little bit too overwhelming to understand. Nonetheless, never invest in a business that you do not fully understand. The definition of an ICO Whitepaper is an authoritative report or guide designed for readers to understand a blockchain investment. If it's your first time...

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According to HubSpot Research, the most popular reasons why a person would use AdBlock are that ads are too annoying, intrusive and disruptive. This notion of annoying and intrusive ads likely plays a role in the subscription-based models as well. Fortunately, advertisers have developed ad formats and marketing strategies to combat this directly, something I have witnessed firsthand as the senior vice president of a multiplatform network...

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In the interest of marketing in China and in the light of the potential for further growth, it is crucial to begin to understand consumer attitudes toward key product placement variable to ensure effective communication strategies. Companies who wish to enter China require a deep understanding of how Chinese consumers engage with different kinds of media at each stage of the day toward a specific...

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